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Qualitative and Quantitative Research
- Focus group of superintendents.
- Telephone survey of administrators, curriculum directors and teachers.
- Telephone survey of district-level curriculum supervisors.
- Mail and telephone research among 500 elementary educators in 18 states.
- Focus groups to determine effectiveness of advertising and direct-sales vehicles.
- Education advisory board of principals for four-hour focus group session.
Newsletters, Catalogs and Sales Communication
- Semiannual newsletter for major textbook publisher.
- Tabloid-size newsletter for professional development provider integrated with ongoing advertising campaign.
- Catalog for major reference publisher.
- Advertising sales promotion campaigns for five publications.
- Suite of marketing materials for major technology conference.
School Outreach Programs
- Five-part school outreach program on technological breakthroughs to support permanent gallery exhibition.
- Integrated newspaper/polling program.
- Identified centerpiece program for $2 million education initiative.
- Series of marketing plans and marketing support materials for major national association.
Custom Publishing
- Book profiling 40 individuals served by major national nonprofit organization.
- Advertising-sponsored, value-added publications for K-6, K-12 and technology-specific audiences.
Advisory Board Development and Product Evaluation
- Grade-level and content-specific participants to evaluate line of supplementary products and brand extensions.
- Advisory board for evaluation of educational product line launched by consumer products company.
- Advisory panel to test effectiveness of catalog copy and graphics.
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